‘Look’

‘Look’ is based on a media image of a young boy displaced by conflict. It uses the gaze of the subject and the audience to address the power of witnessing.The audience is free to view the image without confronting the gaze of the subject, or the reality of the situation. If they choose to regard it for its visual presence alone, then it cannot force them to look again.My hope is that the work can remind the audience that while witnessing the conflicts, disasters and injustices of the world can seem draining, or even painful, however the consequences of looking away may be disastrous. When we ignore situations, or knowledge is purposefully withheld, we are denied the power of our personal and collective gaze.

About the author

Kira Godoroja-Prieckaerts is the current Art Director for Demos. She is completing a bachelor of art/visual arts majoring in sociology as well as printmedia and drawing. She has a strong interest in the creation and control of culture. Her work often explores the personal and political consequences of social attitudes, questioning that which is unnoticed or unexamined. For more information about her work go to: http://kam-gp.tumblr.com/

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Kira Godoroja-Prieckaerts

Bibliography